We specialize in internet marketing, which involves: Search engine optimization, pay-per-click, email marketing and social media marketing such as facebook and twitter. If you target enougth marketing streams correctly you will receive a mass amount of potential customers eager to purchase your products.
With reports every step of the way and powerful website conversion scripts, we are able to constantly update and tweak each individual marketing campaign as to run them at optimal performance. To gather an idea of what each marketing campaign involves we have listed a short summary below.
Search engine optimization
SEO is the process of optimizing an individual web page to rank highly within the major search engines such as google and bing for the keywords which summerize what the page is about. For example a company selling honey could have a page selling ‘honey jars’, we optimize the page for the keywords honey jars, so when a user types those keywords into google, google shows your advert near the top of their search results page. If your website is targeting 20-30 different keywords then the amount of traffic entering your site can be significantly high. You could have the best website in the world but if no one ever see it, whats the point?
Pay per click
I’ve seen a lot of businesses set google adwords accounts up by themselfs (almost always wrong) without adding conversion scripts, leaving them no idea how it performs. They just throw money at it and hope for the best. Although adwords clicks only take a 25% ratio of user clicks compaired to the natural listings (seo), when aplied correctly you can easily work out how much on average you pay for a customer that enters your website and purchases an item. The return on investment concept is a very powerful one as you can see if adwords is making you a profit and adjust accordingly.
Email marketing
Email marketing is another strong marketing tool that is rarely used or used to bad effect. We add the ability to capture user emails on your website and set up auto responders to keep a user interested. Average repeat customers can count for nearly half of all sales so keeping the interested and up to date is a no brainer!
Social media
Social media is more for creating and promoting your brand then sales. Users using social media sites such as twitter and facebook are not in buying mode while participating but by making your social media sites fun and engaging it is easy to leave a lasting impression in their subconcious. We use facebook mark up language and twitter widgets to make your social media sites cool and effective. Done correctly the masses of social media users can do your marketing for you, and what’s more powerful than that?
A typical internet marketing campaign can last up to 6 months whereby we are able to train and pass everything over to your capable hands. The vaverage price is around £400 per month.
We also look after some very successful performance based campaigns on ecommerce websites whereby we are commissioned on the sales the shopping cart takes.